How data drives competitive advantage in hospitality?

In hospitality, competitive advantage comes down to knowing your guests better and operating smarter at every level. Data enables hotels to personalize in-room experiences based on guest profiles, optimize housekeeping schedules in real time, and adjust pricing based on occupancy and demand trends. Event teams can use data to monitor foot traffic and engagement, while operations teams can proactively maintain network and facility systems before issues arise. When hotels connect data across systems, PMS, WiFi, mobile apps, feedback forms, they unlock the intelligence to deliver faster, more consistent, and more memorable service across every touchpoint.